CDC regularly conducts qualitative and quantitative research activities in order to inform and evaluate immunization campaigns across the lifespan. During this webinar, staff from the National Center for Immunization and Respiratory Diseases will present key findings from communication research with pregnant women, parents of young children and adolescents, as well as healthcare professionals. Participants will learn how research findings have been translated into key principles for communicating with each of these audiences. They will also learn about free CDC communication resources that health departments can use to promote maternal, childhood and adolescent immunization within their communities.
By the end of this webinar, participants will be able to:
1. Describe different types of communications research conducted by CDC
2. Discuss key CDC communication research findings
3. Describe guidance for communicating with different audiences about vaccines
4. Find maternal, childhood and adolescent immunization resources on the CDC website