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Talking About Vaccines: Lessons Learned from CDC Research with Parents and Healthcare Professionals
CDC regularly conducts qualitative and quantitative research activities in order to inform and evaluate immunization campaigns across the lifespan. During this webinar, staff from the National Center for Immunization and Respiratory Diseases will present key findings from communication research with pregnant women, parents of young children and adolescents, as well as healthcare professionals. Participants will learn how research findings have been translated into key principles for communicating with each of these audiences. They will also learn about free CDC communication resources that health departments can use to promote maternal, childhood and adolescent immunization within their communities.

Learning Objectives:
By the end of this webinar, participants will be able to:
1. Describe different types of communications research conducted by CDC
2. Discuss key CDC communication research findings
3. Describe guidance for communicating with different audiences about vaccines
4. Find maternal, childhood and adolescent immunization resources on the CDC website

Aug 1, 2019 12:00 PM in Eastern Time (US and Canada)

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Elizabeth Ryan, MPH
Northrop Grumman-TEKsystems Contractor @Centers for Disease Control and Prevention/National Center for Immunization and Respiratory Diseases
Elizabeth (Liz) Ryan has more than 20 years of experience in health communication and has worked with immunization campaigns since 2006. She coordinates partnership outreach and provides research-to-practice guidance for CDC’s childhood, adolescent, and maternal immunization campaigns. Her areas of expertise include communication strategy development, materials development, formative research and the cultivation and management of partner relationships. Liz previously managed CDC and NIH-funded health communication programs for the nonprofit social change firm FHI 360. She also spent a decade in the global health arena, working on HIV-prevention and family planning programs in Africa, Asia, the Caribbean and the former Soviet Union. Liz received a Master of Public Health degree from Emory University and a bachelor’s degree in French from Georgetown University.
Allison Fisher, MPH
Health Communication Specialist @Centers for Disease Control and Prevention/National Center for Immunization and Respiratory Diseases
Allison Fisher is a health communications specialist with CDC's National Center for Immunization and Respiratory Diseases. She has been at CDC since 2002, first in the Immunization Safety Office before joining the Immunization Services Division in 2006 and the Health Communication Science Office in 2013. Her areas of research interest include: adolescent vaccines, health and risk communication, health care decision-making behavior, and vaccine acceptance and hesitancy. Allison’s experience includes conducting communication and epidemiologic research; writing scientific manuscripts; and writing health education and health communication materials. She has authored or co-authored articles on parent and health care provider immunization attitudes and behaviors, and has presented at national conferences and meetings on various aspects of childhood and pre-teen immunization and communication research. Allison earned her undergraduate degree in anthropology from the University of Notre Dame