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Framing Health Equity: Communication Strategies that Work
Hosted by the National Association of County and City Health Officials (NACCHO)

The purpose of this webinar is to equip community organizations and local health departments to use proven, evidence-based strategies for explaining what health equity is, why it matters, and how to advance it. This webinar will highlight key findings from new framing research on a major health equity issue - tobacco disparities – and supplement it with findings from messaging research on how to talk about oral health disparities, and maternal and infant health disparities. Key concepts will be illustrated with examples that show how the research can be applied to core public health communications. This webinar will feature speakers from the National Association of County and City Health Officials (NACCHO), the FrameWorks Institute, and the San Antonio Metropolitan Health District.

Target Audience:
Local health departments, community-based organizations, local coalitions focused on priority populations, local and state coalitions focused on tobacco prevention and control, oral health, or maternal and infant health

By the end of the webinar, participants will be able to:
a) Understand why some common ways of talking about health disparities can reinforce misconceptions and stigma
b) Distinguish between more effective and less effective ways of framing health equity issues like tobacco-related health burdens, oral health access and outcomes, and racial disparities in maternal and infant health
c) Have increased knowledge about the evidence-based resources and tools available to LHDs to guide messaging about health equity issues

Organizational Speakers:
1. Melanie Ruhe, NACCHO
2. Julie Sweetland, PhD, FrameWorks Institute
3. Dr. Colleen Bridger, San Antonio Metropolitan Health District

Feb 25, 2021 02:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Melanie Ruhe.